Find Your Frame

How the right frame can shine a light on your talents

by Hermann Scherer

From a Manager Magazin bestselling author

• Hermann Scherer’s mission: to build people up and shine a light on what makes them special
• Finally, a failproof way to achieve greater attention and visibility for you and your business
• Know-how from 30 years of business experience – distilled neatly into one comprehensive guide

Many of us believe that if we want to succeed, we need to adapt ourselves. Leading positioning expert Herman Scherer argues that the opposite is the case. “Those who bend too much to what others expect of them will never realise their full potential,” he says. “We can all shine as individuals if only we take time to find the right frame.”

The key to doing this is to listen to your inner voice. What drives you? What do you really want to achieve? What’s preventing you from doing so? Perhaps you haven’t (yet) found the right frame. Does your work allow you to embody your values? Are you on the right path to achieve your goals?

Packed with inspiring stories of real people who found their own frames, this book shows you the right questions to ask. Scherer provides his best hacks and proven ‘how-to’ strategies to allow you to dive straight into action. It is only by finding the right setting, he argues, that your unique skills and qualities will be appreciated for what they are worth.