Female Finance

- Female Finance excerpt (PDF 2,8 MB)
Plan ahead. Invest successfully. Be financially independent
by Karolina Decker, Rica Klitzke, Leitha Matz
About the book
Women earn on average 1 million Euros less than men during their lifetime. This leads to 60% less pension, moreover 75% of women do not invest their money. Do classic banks offer too few attractive offers for women or is the communication not right?
The founders of the start-up "FinMarie" respond with Europe's first financial platform by women, for women: A hybrid model of human coaching, access to hand-picked fintech tools and a private community.
3 Goals:
●Financial independence for women
●Create greater transparency around money.
●Showcase role models to grow and learn together.
Readership/ Target Group
-The book is aimed at women, are between 25 and 75 years old, and have cash or investment assets of €50 to €5,000,000.
- 30% global assets (worldwide) - €44 trillion will be managed by women in the future.
- Only 20% women are satisfied with their financial advisor.
- Women value personal relationships and are more loyal to financial service providers than men (American Marketing Association).
- 80% global purchasing decisions are initiated by women (Deloitte)
- As of 2021, women will control more than €72 trillion (BCG)
- Women will receive €28 trillion inheritance by 2060 (Boston College)
USP
- the authors come directly from finance and tech industry.
- more than 13 years of experience with international financial services companies
- advice and story-telling in ONE
- the book is based on real women's profiles, real financial situations from more than 250 female customers of FinMarie and more than 6,500 participants of FinMarie events
About the Authors

Karolina Decker is a longstanding financial expert, entrepreneur, mother and, as a co-founder of finmarie, Mind the Gap e.V. and Schulgold, is considered one of the pioneers in the field of financial education, especially for women.
Rica Klitzke is an entrepreneur and co-founder of finmarie. After a 12-year corporate career in which she worked for some of the world's best-known brands, she is now particularly committed to the advancement of women and greater financial independence.
Leitha Matz is chief product officer and co-founder of finmarie as well as a startup executive with 20 years of experience in leading international fintech, ecommerce and technology teams. www.finmarie.com
With the mission to help women become more financially independent and to make it easier for them to access the financial markets, finmarie is a pioneer in the female fintech segment and one of the first financial platforms of its kind in Europe that focuses specifically on the needs of women. In addition to classical financial coaching, the company portfolio also includes various robo advisors, an app, and specially formulated courses and tools for financial education.